Chapter 1
The moment
It was a small perfume house, and someone actually explained what my skin was doing with the scent. That was the moment.
Founder
Precious Tahiru
A perfume house of her own, in a room that behaves like a conversation.
Based in Chicago
Founder of My Perfume House LLC
Teaching the language of scent
I built the room I wished someone had built for me the first time I walked into a perfume house. — Precious Tahiru
Three chapters
Chapter 2
The bet
I filed the LLC in 2023 and let it sit while I learned the rest, the wholesale side, the tax side, the buildout side.
Chapter 3
The room
Belmont is where the shop lives now, and the room is small on purpose. Small rooms let you slow down.
In her own words
First fragrance memory?
My grandmother's church coat. Something powdery and warm on the collar.
The bottle you wish everyone would try once?
PdM Delina. It rearranges what a lot of people think rose can do.
Biggest myth about perfume?
That expensive means good. Price is a proxy for a hundred things and only some of them show up on your skin.
Best advice for a first-time buyer?
Do not decide in the shop. Take samples home.
What is on your wrist right now?
Xerjoff Naxos on one wrist, Lattafa Yara Moi on the other.
What Precious wears now
Maison Francis Kurkdjian
Grand Soir
A rich, resinous, and warm amber-balsamic unisex fragrance.
Ard Al Zaafaran
Sawsan
A warm, sweet, and creamy oriental-vanilla fragrance.
Come by the shop
Meet Precious in person.
Book a free 20 minute Fragrance Wardrobe Consultation, or drop by during open hours. The best introduction is the room itself.
The shop
1150 W Belmont Ave, Suite 4
Chicago, IL 60657
Mon. to Fri.: 11 A.M. to 6 P.M.
Saturday: 11 A.M. to 6 P.M.
Sunday: closed